Have you ever wondered why some of your customers are far easier to work with than others? Or maybe you've found that some of your sales tactics tend to work better with certain customers, but not so well with others. Every customer is going to want something different out of their shopping experience, and the way you interact with each of them should be tailored to meet those expectations. Understanding what makes these soon to be customers "tick" can give you a better idea of how to sell to them.

The BOLT System provides guidance and tips on sales based on an individual's specific characteristics. BOLT stands for bulls, owls, lambs and tigers--each of which represents a particular type of personality. We will be examining each of these character traits to highlight how you can use them to create a more positive experience for the customers that fit under each category.